The ESP Guitar Company

easy

- an artist need money

- the product need marketing & publicity

You don't need explanation if you know that is better.

I think we've all seen way more endorsers of LTD over the years than squire.  Maybe it has something to do with the quality of their less expensive stuff.  Maybe it has to do with specs.  At least this is why I own an LTD bass after already owning two EII guitars,  it was in the specs,  what I really wanted was the scale, the electronics, frets (etc) exactly as I preferred them and this didn't exist in another line.

meh, gtfu

Well, there's a bit of a price cut with LTD to say the least

Many times artists who endorse ESP, Fender USA, and Gibson will do demos/ads for those companies’ budget brand instruments. This is obvious to any guitar fanatic who pays attention. While it’s unlikely that Bruce Kulick, Slash, Joe Bonamassa,or other artists will play those budget instruments in concert (however, I have seen Zakk Wylde play Epiphones in concert for a song or two on two separate occasions), it’s effective marketing. I think it is also intended as a way to demonstrate to buyers’ who are skeptical of non-American or non-Japanese-made instruments that Korean, Indonesian, and Chinese-made guitars can and do sound good. And it’s even more effective  when the guitars are demo’d by famous guitarists.

And the top LTD models are also 1/3 of the price of an ESP. So a good choice for people who can’t drop $3000-4000 on a guitar.