LTD M-1 Custom '87 Demo by Bruce Kulick (KISS, Grand Funk)

A legend of rock guitar takes a classic reissue out for a spin, and we all win! The mighty Bruce Kulick (KISS, Grand Funk Railroad), one of ESP's most longterm artist endorsees, tries out the LTD M-1 Custom '87 in Dark Metallic Blue finish (also available in Candy Apple Red and Black). This guitar is part of the LTD '87 Series... faithful recreations of the set of iconic instruments that made up ESP’s 1987 catalog. The LTD M-1 Custom ’87, based on the legendary original ESP M-1 model, offers neck-thru body construction for fast access to the highest frets. Its comfortable alder body and three-piece extra thin U-shaped maple neck are designed for speed and smooth playability. The M-1 Custom ’87 features a Floyd Rose 1000 bridge without a recess route and a single Seymour Duncan Distortion TB-6 pickup with a push-pull control for coil splitting, and an EMG PA-2 boost switch for when you need that extra push of raw power.

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David  B.

  It sounds like you are a good thing you are 

David  B.

 Wow  there's   cool guitar 

David  B.

 How  that are black 

Justin F.

Nobody has ever been able to explain to me why I'd want an LTD over an ESP. Isn't it like Squier/Fender or Epiphone/Gibson? And why would an artist endorse LTD over an ESP?


It's always come across as their budget line. What am I missing, and what don't I understand? 

Mario Yanez


- an artist need money

- the product need marketing & publicity

You don't need explanation if you know that is better.


I think we've all seen way more endorsers of LTD over the years than squire.  Maybe it has something to do with the quality of their less expensive stuff.  Maybe it has to do with specs.  At least this is why I own an LTD bass after already owning two EII guitars,  it was in the specs,  what I really wanted was the scale, the electronics, frets (etc) exactly as I preferred them and this didn't exist in another line.

meh, gtfu

Evan S.

Well, there's a bit of a price cut with LTD to say the least

Jean L.

Many times artists who endorse ESP, Fender USA, and Gibson will do demos/ads for those companies’ budget brand instruments. This is obvious to any guitar fanatic who pays attention. While it’s unlikely that Bruce Kulick, Slash, Joe Bonamassa,or other artists will play those budget instruments in concert (however, I have seen Zakk Wylde play Epiphones in concert for a song or two on two separate occasions), it’s effective marketing. I think it is also intended as a way to demonstrate to buyers’ who are skeptical of non-American or non-Japanese-made instruments that Korean, Indonesian, and Chinese-made guitars can and do sound good. And it’s even more effective  when the guitars are demo’d by famous guitarists.

Jean L.

And the top LTD models are also 1/3 of the price of an ESP. So a good choice for people who can’t drop $3000-4000 on a guitar.

G Michael H

Fuck me.. OK. Guess after buying 1 ESP Snapper and 1 LTD SN1000FRSFL, I'll be after this one in that stunning blue. ESP is having a stellar year, but us players (me in particular) are the real winners. These are forever guitars. Infatuation has turned to obsession. ✌️♥️♥️✌️

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