We did something different at the 2018 NAMM Show: we let our guitars and basses be the star attraction at the ESP booth. No big artist performances, no signing sessions. Instead, when our many members of the ESP artist family casually dropped by, we asked them a simple question: why do you play ESP? The answers we got were great, so enjoy this collection of sights and sounds from the 2018 NAMM Show along with interview clips from artists like Gary Holt (Slayer/Exodus), Javier Reyes (Animals as Leaders), Mark Heylmun (Suicide Silence), Doug Aldrich (The Dead Daisies), Ken Susi (Unearth), Nergal (Behemoth), Jessie Sanchez (Warbringer), George Lynch, and others.

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