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Do you also have difficulty writing the first lines of a text? In this article, we will show you how to start writing a text without panicking.

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Where do I start now? As an author, you will know this question very well. Probably every copywriter asks himself this question in front of a blank sheet of paper.

On the other hand, a good introduction is a key to the success of a text: a captivating incipit will attract the attention of the reader, who will continue to read the text and therefore remain on our client's page.

To overcome the first obstacles and avoid the initial panic, there are some established tricks and standards that can help you and that you can use directly for your next article.

Rules for writing a readable and engaging introduction

Writing a catchy introduction that grabs the reader's attention can be quite a challenge. The beginning of a text must be compelling and offer exactly the right content in the right form. There are some rough guidelines for starting a text that ensure a pleasant start to reading:

1. Avoid repetition: it happens more and more times than the title or teaser text repeats the same words as the introduction. This will be too boring and redundant. Password: variety. It ensures that the title does not repeat itself in the introduction and that this provides added value to the text that the reader will discover.
2. Short sentences make it easier - pay close attention to the beginning so as not to overwhelm the reader. Above all, the first sentence must be easy to understand. So, if possible, start with one or two short, concise sentences and avoid creating a sentence with six lines and eight commas in the style of scientific language.
3. Get the right attention with the introduction: the first two sentences should convince the reader to read your text. The choice of courting him politely, quietly whispering an idea in his ear, or mobilizing him provocatively depends solely on the target group, the type of text, and the topic of the text. Be aware of these three factors before you put your first sentence on paper.
4. Explain the advantages for the reader: even if the first sentence of a text has fascinated and captured the reader, it can always happen that he will abandon the text in the next few paragraphs if he does not recognize the usefulness of the text. Especially in tutorials and marketing texts, you should explain to the reader, within the first few sentences, what awaits him when he reads your text and why he should read it to the end.

4 tips for an easier start

If you are often tired of finding the right first words, you can use several methods to facilitate your first steps. There are many techniques against writer's block, here a small selection especially for the beginning of the text:

- First of all structure the text: often, the lack of ideas disappears when dealing with the exact content of a text. While researching and preparing your text, you will encounter some issues that your topic raises or interesting facts that provide the potential for a good, successful start.

- Get to the point: Clarify the central topic of the text in one sentence, formulate it as a question and answer this question in writing. With this thesis, you have created an important basis that provides a clear indication of the need, the so-called Pain Point, of your reader. Now it is enough to deduce what the reader wants to know and how to formulate it in such a way that the text arouses his curiosity.

- The beginning does not necessarily have to be the beginning. Why bother with text introduction when the simpler part comes next? Subsequent sections can often be formulated much faster because you can use your expertise and the results of your research here. So put the introduction aside and write the next paragraphs. You will see: at the latest, when you type the final part, you will almost spontaneously write a wonderful introduction right from the end. In this way, you will have a text that begins and ends with the same style and all the text will make more sense.

- (Simply) start! It is often helpful to simply write down every idea that comes to mind, no matter how small and absurd. Ideas can be further elaborated, they can mature and develop. Listen to yourself, follow the thoughts that revolve around your topic, and write them down - even unstructured and utterly chaotic. There will be time to tidy up before delivering and finalizing the text.

8 templates for successful introductions

Most authors develop writing routines by writing more texts as they go. More experienced authors usually know what the perfect introduction to the different texts they have is and how to introduce the reader to a specific topic. But even the most experienced author sometimes fails for words. Fortunately, over time some text introductions have been established that always work according to the same pattern and from which a struggling author can choose.

We present eight ways to start a text, which will serve as a template for your texts.

1. The question: If an interesting and relevant question is asked at the beginning, the reader will be induced to address the topic of the text. Especially articles or tutorials, which communicate in a very user-oriented way, can remind the reader of his problem or point out his need.

1. Storytelling emotional or description of the situation: good storytelling reaches the reader and can arouse emotions in him. If you get this, then the reader stays tuned and keeps your article in memory. However, not all lyrics are suitable for storytelling: a story needs an authentic hero and a challenge he must face. So think carefully about how you can put your text into story form and only do it where possible.

1. The Quote: A good quote is a simple and effective way to get started. However, the art is to find a suitable quote. Numerous quotation portals can be found online, but beware: if not chosen properly, quotes often look pompous and kitsch. Use them only if they are related to the content you are going to deal with.

1. A (provocative) thesis: With an interesting thesis you can win your reader's attention in one fell swoop. Especially with provocative statements make your readers listen to you carefully. But beware: be prepared for feedback when you provoke your readers. And be careful not to get too cheeky and bold.

1. The Summary: A sober and accurate summary is best suited for serious, news-focused topics, but it can also be a nice and easy introduction to any blog post. Simply summarize the most important aspects of your topic and present them to your readers in a few sentences. Keep the 5 W rule in mind.

1. The interesting detail: starting the text with a small, curious detail to grab the reader's attention can be very effective. The more interesting the detail, the more the reader will be attracted and will remain to read the text. Do thorough research: often small, seemingly insignificant aspects offer a perfect chance for a good hook.

1. The facts: Even apparently dry facts have what it takes to ensure that the text is successfully introduced. In the course of your research, did you find data that perfectly illustrate a topic? Have you ever had study results available that are exemplary for the problems in your text? Information and facts are an essential basis for the introduction of the text, as they provide the reader with an exemplary understanding of the subject. Be sure to use data that is as up-to-date as possible, otherwise, your text will soon appear ambiguous.

1. Examples: The listing of a few examples, which stand out in an exemplary way for the topic of the text, is a real classic for a successful introduction. In this way, it is possible to show the reader the problems of the topic concisely and succinctly.

More Reference

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