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#1 important reason was missing.... THE FEEL... I don't care if it's a $50 guitar or a $6k guitar, made in china, made on Mars or in the usa. If it feels right and connects with me, I have to own it.
Playability, feel, sound, quality craftsmanship and value
the feel, the responsiveness, the playability when set up, the variety, the quality, the look... everything
The sound, the feel, the craftsmanship. Really sleek designs with clean lines that feel like its been designed specifically for you. I have improved so much and play guitar even more since I switched to ESP and that pretty much says it all. Its inspiring and I can't leave it down for long
The feel of the neck and sustain...