The winning artist or band:

  1. 1. Will be flown out to producer Gary Miller's studio in Malibu, California to record a song for the 'Set Them Free' album, which will be a collection of covers by Sting. Artists appearing on this album include, Slash, Heart, Julian Lennon, En Vogue, Glenn Hughes, and many more to be announced
  2. 2. Will have an original song produced and put on BuTown Entertainment's Record Label, which is distributed by Universal Records.
  3. 3. Will have a chance to have an album produced, if signed by BuTown Entertainment.