The winning artist or band:
- 1. Will be flown out to producer Gary Miller's studio in Malibu, California to record a song for the 'Set Them Free' album, which will be a collection of covers by Sting. Artists appearing on this album include, Slash, Heart, Julian Lennon, En Vogue, Glenn Hughes, and many more to be announced
- 2. Will have an original song produced and put on BuTown Entertainment's Record Label, which is distributed by Universal Records.
- 3. Will have a chance to have an album produced, if signed by BuTown Entertainment.