The ESP Guitar Company

It's just three letters, it's not an abbreviation that stands for something.

But here's a surprising fact that you may not know: most people pronounce it wrong. Out in the world, you'll hear people pronounce it as the three separate letters, "L-T-D." But the correct pronunciation is actually "el ted."

Liquor. Through. Penishole. L.T.D.

Losers. Touch. Ducks. L.T.D.

(keep your hands off the ducks)