Both r korean. But why the difference ? Can anyone tell ?
Okay I'm no expert, but I'd say this is just a manufacturing year difference.. My '07 LTD EX-400 doesn't say designed by ESP either, neither is there a copyright mark next to the ESP Logo.
They're both legit (it's discussed in another thread on the board). That's the difference between the 2011 model (bottom pic) and the 2012 model (top pic.)
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Top one is real. ESP has a copyright symbol next to their logo, and all LTDs say designed by ESP