I love that ESP has such modern designs and that they arent as common as many other brands like Gibson, and Fenders. Alot of companies keep making the same boring old guitars with the same boring finishes they did 40 years ago. I like that ESP does some of that but is mostly a contemporary guitar company with some really cool original body shapes like the new HorizonIII. I love that axe.
The sound, the feel, the craftsmanship. Really sleek designs with clean lines that feel like its been designed specifically for you. I have improved so much and play guitar even more since I switched to ESP and that pretty much says it all. Its inspiring and I can't leave it down for long