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Design by SilverFrog
The craftsmanship
htfield
The sound is great, its comfortable, feels good, looks good... its iconic now
They look, and sound, beautiful
I didn't not include it but James and his ECs were a big part.
Good Job ESP-LTD 
Quality and physical feedback...
craftsmanship
Good quality stuff!
There cool to have one
EET FUK
quality
both the look, the sound, and the fact that guitarists from different types of bands, not just metal, use them, like ron wood, paige hamilton n such
I love that ESP has such modern designs and that they arent as common as many other brands like Gibson, and Fenders. Alot of companies keep making the same boring old guitars with the same boring finishes they did 40 years ago. I like that ESP does some of that but is mostly a contemporary guitar company with some really cool original body shapes like the new HorizonIII. I love that axe.
It's my favorite guitar brand after all...
Do not be worried, I keep on updating it
#1 important reason was missing.... THE FEEL... I don't care if it's a $50 guitar or a $6k guitar, made in china, made on Mars or in the usa. If it feels right and connects with me, I have to own it.
Playability, feel, sound, quality craftsmanship and value
the feel, the responsiveness, the playability when set up, the variety, the quality, the look... everything
The sound, the feel, the craftsmanship. Really sleek designs with clean lines that feel like its been designed specifically for you. I have improved so much and play guitar even more since I switched to ESP and that pretty much says it all. Its inspiring and I can't leave it down for long
The feel of the neck and sustain...