The ESP Guitar Company

By the sound and the comfort.

Sound for me too, it can look ugly if it has the best sound that fits me

Every variable factors in somehow, but mostly sound matters

It's a compley decision.

I basically go for everything XD

I perfer used signature seris

Everything matters. An inexpensive guitar with high performance. 

Same here quality! 

The quality is tremendous,

sound and what feels good in my hands

it has to play good, then look bad ass

first and formost I go for the feel and playibilty, sound and hardwear are not a factor at all as both can be changed to suit your need while the feel won't change much at all without heavy duty modding.

A balance: 

• proper wood selection for desired type of tone, 
• top notch quality hardware for playability and reliability, and finally, 
• a well-thought overall look, to reflect attitude, without exaggerating nor to overburden details.

feel, tone, attitude, in that order!

Playability, sound, practicality and it needs to look good