Getting past looks? One of the mosit important things when choosing an instrument is how it looks. Why do you think manufacturers release things in different colors and configs? Because they have to make instruments that appeal to everyone. I totally get your point, but waht you are going to realize is you care about looks, then you dont, then you sit back and say "You know what I like what I like!"
If your looking at 7 strings, youd be hard pressed to find a better one than the Wade or householder model. Just phenomenal guitars, and I dont play 7's/ Another one I liked was a Buz McGrath sig. INCREDIBLE body shape and when I do a custom itll have that body.