the same people who decided the H-1001's needed 5 pounds of abalone. The same people who decide on these ridiculous new Horizon headstocks. The people who decided the H-400 should have zebra pickups, the people who licensed these horrible limited edition horror movie character guitars.... This is what happens when companies do not listen to their customers. They consider themselves tastemakers, and TELL their customers what to like. I have played ESP guitars for 15 years and my eyes are wandering... thats got to be a bad sign.